Join us for our April Chapter Meeting, as Jim Weber, CEO of Brooks Running shares insights from his book, Running with Purpose.  

Running with Purpose: Discover Brooks’ extraordinary challenger brand story as it went from near bankruptcy to finding its purpose and running to the front of the pack in the highly competitive global running market. Brooks is a turnaround tale for the ages on how a brand was re-founded and a passionate, determined team fueled its growth with performance gear and celebrating every runner’s run.

• The untold David vs. Goliath challenger brand story in which Brooks’ bold strategy and unique brand positioning fueled its move from the back of the pack to lead.
• The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way.
• The six clear leadership lessons Jim has learned along his path and applies at Brooks to help managers at all levels develop into authentic leaders.
• How Berkshire Hathaway’s support and influence provided a tailwind for Brooks’ business and brand to surge.
• A revealing look at the ups and downs of Jim’s personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.

Event Details

When: Thursday, April 11th, 2024 | 7:00 - 9:00 AM

Where: Tacoma Golf and Country Club, 13204 Country Club Dr. SW, Lakewood, WA 98498

Doors open at 7:00 a.m., breakfast and intro at 7:30 a.m. presentation begins at 8:00 a.m. 

Jim Weber, CEO of Brooks Running; Author, Running with Purpose

Jim Weber joined Brooks Running Company as CEO in 2001 and is credited for the Seattle-based running company’s aggressive turnaround story. The business and brand success caught the attention of Warren Buffett, who declared Brooks a standalone subsidiary company of Berkshire Hathaway Inc. in 2012.

Weber’s professional journey includes leadership roles for several consumer product brands such as chairman and CEO of Sims Sports, president of O’Brien International, vice president of The Coleman Company, and various roles with The Pillsbury Company. Weber was also managing director of U.S. Bancorp Piper Jaffray Seattle Investment Banking practice and a commercial banking officer at Norwest Bank Minneapolis (now Wells Fargo). He received a bachelor’s degree from the University of Minnesota's Carlson School of Management and a Master of Business Administration degree with high distinction from the Tuck School of Business at Dartmouth College.